Privacy policy

Last Updated: December 7, 2023

Five & Done, LLC (“Nella,” “Nella Storybook,” “we,” “us,” “our”) respects the privacy of our online visitors. This Privacy Policy (“Privacy Policy”) has been adopted on a company-wide basis to guide how we collect, store, use, and disclose the information that you provide to us through our products and services, which include our website (the “Site”) and all public versions of our mobile application (the “Nella App”) (collectively, the “Services”). This Privacy Policy does not apply to games, websites, products, or services provided by companies that we do not own or control or to individuals that we do not employ or manage. 

THE NELLA APP IS INTENDED FOR ADULTS TO CREATE STORIES FOR CHILDREN UNDER THE AGE OF 13 (“CHILD” OR “CHILDREN”). WE ARE NOT RESPONSIBLE FOR MONITORING ANY INFORMATION YOU SUBMIT THROUGH THE NELLA APP. YOU ARE SOLELY RESPONSIBLE FOR MONITORING HOW THE NELLA APP IS USED ON YOUR MOBILE DEVICE AND ANY INFORMATION SUBMITTED USING YOUR NELLA ACCOUNT. NEITHER WE, THE NELLA APP, OR THE SITE SOLICIT OR KNOWINGLY COLLECT PERSONAL INFORMATION OF CHILDREN. PLEASE DO NOT SUBMIT ANY PERSONAL INFORMATION OF A CHILD OR OF ANYONE ELSE WHO HAS NOT GIVEN YOU CONSENT TO DO SO THROUGH THE NELLA APP OR THE SITE. FOR MORE INFORMATION ABOUT ACCEPTABLE USE OF THE SERVICES, PLEASE VISIT OUR TERMS OF USE. FOR MORE INFORMATION ABOUT HOW WE PROCESS PERSONAL INFORMATION OF A CHILD, PLEASE SEE THE “CHILDREN’S PRIVACY” SECTION BELOW.

CHILDREN’S PRIVACY

WE DO NOT SOLICIT OR KNOWINGLY COLLECT, STORE, OR OTHERWISE PROCESS PERSONAL INFORMATION FROM CHILDREN UNDER THE AGE OF 13 IN THE UNITED STATES OR UNDER THE RELEVANT AGE THRESHOLD IN OTHER JURISDICTIONS WHERE THE CHILD IS LOCATED.

If you are a parent or legal guardian of a child and believe we have unintentionally collected your child’s personal information, please contact us at privacy@nellastories.com. If we learn we have collected personal information from a child without the permission of their parent or legal guardian, we will delete that information as soon as possible.

HOW WE COLLECT INFORMATION

We may collect personal information from various sources, including:

• From you. We may collect personal information and other information you provide when you use our Services, like creating your Nella account, and any other data that you choose to provide.

• From public or third-party sources. We may collect data from public sources including, but not limited to, social media and other websites that enable social sharing. Personal information may also be available from third party service providers or business partners. We also may combine information we have collected from multiple sources.

• Automatically when you engage with us online. We collect data through our Services and automatically from devices that you use to connect to our Services

WHAT INFORMATION WE COLLECT

The types of personal information we collect may include:

• Contact information, such as your name (first and last) and email address.

• Account information, such as the username, Apple ID, or Google Account you use to access our Services.

• Other personal information you or a person authorized by you submits to us.

• Internet usage information, such as details of your visits to our website and information collected through cookies and other tracking technologies including your IP address and domain name, your browser version and operating system, traffic data, location data, web logs and other communication data, and the resources that you access; and

• Location, such as the country, state, or city from where you are accessing our Services.

We may use and share Non-Identifiable Data (e.g., non-personal, de-identified information that cannot be used to identify you) for any lawful business purpose without any obligation or accounting to you. When we do so, we will take reasonable measures to ensure that the Non-Identifiable Data is not personally identifiable and cannot later be used to identify you.

HOW WE USE INFORMATION

We process personal information in a number of ways for the primary purpose of conducting our business and providing our Services, including:

• Provide and develop our products and services. We collect information to provide and improve our Services, offer support, maintain our websites, and better understand the interests of our customers. We may also use your information to customize your experience with us, such as recognizing you when you visit our websites, remembering your preferences, or showing you more relevant advertisements.

• Communicate with you. We use your information to respond to your inquiries from you. We may send you administrative communications regarding our Services, including alerts about new features or enhancements. We may also send you notices about special promotions or offers, invitations to participate in surveys about our products or services, and other marketing communications you agree to receive from us.

• Security and fraud prevention. We may use personal information to monitor, detect, and prevent fraud and improper or illegal activity protect us, you, third parties, and the public in general.

• Comply with law. We may use personal information to comply with applicable law, our legal and regulatory obligations, and participate in litigation or investigations.

HOW WE DISCLOSE INFORMATION

We only disclose your personal information as described below:

• Within Our Organization. We share personal information within our organization, including affiliates and subsidiaries.

• Service Providers. We may employ other companies and people to perform tasks on our behalf and we may need to share your personal information with them to provide services to you. Examples of service providers include advertisers, ecommerce and platform providers, payment processors, customer service and support providers, email, IT services, and web hosting companies. Unless we tell you differently, they do not have any right to use your personal information beyond what is necessary to assist us.

• Professional Services. We may employ other companies and people that provide professional consultancies on our behalf, such as our auditors or accountants.

• Business Transfers. In the event we undergo a business transaction such as a merger, acquisition by another company or sale of all or a portion of our assets, your personal information may be among the assets transferred. If we engage in such a sale or transfer, we will – where required by applicable law – make reasonable efforts to direct the recipient to use your personal information in a manner that is consistent with this Privacy Policy. After such a sale or transfer, you may contact the recipient with any inquiries concerning the processing of your personal information.

We take reasonable steps to ensure that any third parties that process your information do so in accordance with the representations in this Privacy Policy.

We will not sell your personal information to third parties to use for their own benefit. However, we allow certain companies to place tracking technologies, like cookies, on our website and the Nella App. These companies receive information about your interactions with our Services through your web browser or device, and may use that data to serve you relevant ads on our websites or others. Except for this kind of sharing, we do not sell any of your information. We may also disclose Non-Identifiable Data at our discretion.

CONTENT YOU PROVIDE

This Privacy Policy applies to how we collect and use your personal information. Please refer to our Nella Terms of Use for information about our policies and your rights of ownership relating to information, text, and other material or information provided by you, other users, Nella, or third parties (collectively, the “User Content”). You understand and acknowledge that User Content you provide when you use our products or services may allow a third party to personally identify or locate you.

COOKIES AND SIMILAR TRACKING TECHNOLOGIES

We may use cookies, beacons, tags, scripts, and other tracking technologies (e.g., Google Analytics) with our Services to help us understand your preferences and improve our Services, like saving your account settings and for authentication. Please note that if you adjust your web browser settings or opt-out of the use of certain cookies from us, some of the functions and features of our Services may not be available to you.

RETENTION

We keep personal information as long as it is reasonably necessary for the purposes described in this Privacy Policy or otherwise in compliance with our or our service providers’ data retention policies. Certain information may be retained until the time limit for any legal challenges has expired or in order to comply with regulatory requirements regarding the retention of such personal information. Where applicable, if any personal information that we hold is no longer required for the purpose for which it was collected and no applicable law requires us to retain that information, we will take reasonable steps to delete the information.

SECURITY

We take reasonable steps to maintain the security of your personal information; however, no data transmission over the Internet can be guaranteed to be completely secure. Accordingly, we cannot ensure or warrant the security of any information that you transmit or provide to us, so you do so at your own risk.

YOUR PRIVACY RIGHTS

Depending on where you reside, you may have certain rights and choices regarding our processing of your personal information. These include:

• The right to know the categories and/or specific pieces of personal information collected about you, including whether that personal information is sold or disclosed and with whom it was shared;

• The right to access a copy of the personal information we retain about you;

• The right to request deletion of your personal information; and

• The right to correct your personal information.

We will verify your identity in connection with any requests and take steps designed to ensure that only you or your authorized representative and exercise these rights. If you are an authorized agent making a request, we may require and request additional information to verify you are authorized to make the request up to and including proof of power of attorney.

There may be situations where we cannot grant your request. Where we deny your request, in whole or in part, we will take steps to inform you of the denial and provide an explanation of our actions and the reasons for the denial.

We will not restrict or deny you access to our products and services because of the choices you make in connection with your personal information, but please note, certain choices may affect our ability to deliver our Services. For example, if you ask us to delete your account, you will not be able to use our Services.

In some cases, we will ask for your consent to process your personal information. Where we rely on your consent to process your personal information, you may withdraw consent at any time. Please note, this withdrawal will not be retroactive.

You may exercise any of your rights in relation to your personal information by contacting us using the details provided in the “Contact Us” section below.

California Residents. California Civil Code Section 1798.83 permits consumers that are California residents to request certain information regarding our disclosure of personal information to third parties for such third parties’ direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at privacy@nellastories.com or by mail at the address listed in the “Contact Us” section.

Do Not Track Signals. Our websites do not currently recognize or respond to “do not track” signals.

LINKS

We do not post links to third-party websites in the Nella App. We may post links to third-party websites that are not owned or operated by us on our website. Please be aware that we are not responsible or liable for any content, advertising, products, or other materials from such third-party websites or for any privacy or other practices of the third parties operating those websites.

CONTACT US

If you have a question about how we handle personal information, wish to exercise any of the choices you may have in your personal information, or lodge a complaint about our management of personal information (including if you believe that we have managed your personal information in breach of applicable privacy laws), you may contact us by email at privacy@nellastories.com or by sending a letter to:

In all communications to us, please include the email address used with your account (if applicable), the website address or the specific Service to which you provided personal information, and a detailed explanation of your request. We will do our best to respond to all reasonable requests in a timely manner.

CHANGES TO THIS PRIVACY POLICY

We may change, modify, add, or remove portions of this Privacy Policy at any time. Please refer back to this Privacy Policy periodically to review any updates. If we make material changes to this Privacy Policy, we will post notice of such changes on this page and we will attempt to notify you through your Nella account. The revised version of the Privacy Policy will be effective immediately (as indicated by the “Last Updated” date above) but will not apply retroactively.